Contents: 

• Holistic marketing concept
• Marketing strategy
• Brand image
• Internal marketing
• Relationship marketing
• Company Segmentation
• Marketing Information and Research
• Marketing Research Process
• Main Characteristics of Product and Services
• Marketing Communication
• Performance marketing
• Marketing Plan
• BCG Matrix
• Integrated marketing
• SWOT of brands
• PESTLE Analysis
• Rules for Effective Ads

Recommended reading: 

Marketing: An Introduction, 13th Global Edition, Gary Armstrong, Philip Kotler & Marc Oliver Opresnik