Contents: 
1) Strategy and strategy management – difference;
2) The levels of strategic management;
3) The strategic management process;
4) Strategic business unit – definition + SBU’s in other firms;
5) Mission and vision;
6) The Marketing Environment;7) “Smart” method;
8) Product life cycle + planned obsolescence;
9) SWOT analysis;
10) BCG martix;
11) Ansoff matrix;
12) Strategic evaluation and control;
13) Differences between various kinds of strategies;
14) Adjacent market strategy on the basis of chosen firms;
15) Consolidation strategy on the basis of chosen firms.

Recommended reading: 
Book: Philip Kotler, Alexander Chernev, Strategic Marketing Management, Chicago: Cerebellum Press 2014.